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bulletSPIN® Selling

 

Book CoverBased on the largest research project ever undertaken in the field--over 35,000 sales calls over 12 years--SPIN® Selling shows why major sales require new and different skills from those that have always been used for small sales.

 

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Major Account Sales Strategy

 

Book CoverSalespeople, marketers, and managers agree that major accounts are critical to survival. Major Account Sales Strategy is the first book to offer new, proven-effective strategies for major account sales.               

 

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Managing Major Sales

 

Book Cover The first book on managing major sales from the bestselling author of SPIN® Selling.

 

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Rethinking the Sales Force

 

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Shows how the successful sales force breaks away from traditional thinking and transforms itself into an organization with multiple sales approaches and selling models that meet the demands of today's sophisticated customers.

 

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Getting Partnering Right

 

Book Cover

Essential reading for executive sales managers, account managers, marketing and customer service professionals--anyone who wants to establish the kind of customer relations necessary to succeed in the 21st century.       

 

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